PERSONAL BRANDING

Posted on 09. Mar, 2010 by Douglas Richardson in Tribe Syndication

(Why We Must Have It!)

When you think about it Branding is everywhere.  We have cloths we wear that are a certain brand; we use a certain type of shampoo because of its brand.  We drive a certain car because of its brand; we use a certain computer because of its brand.  Then my next question is than why do we seem to neglect the Branding of ourselves?  Isn’t that how politicians get elected?  By branding themselves to the public as a leader and someone we can trust to represent our interests?

So why should we care about branding ourselves?  Well I guess it would depend on if we want to have people follow use or the company or products that we represent.  This is a very serious question that we all as entrepreneurs must consider, and something that I believe many people completely overlook.  It is very easy to become excited about a company; product or compensation plan and overlook the most important part of the puzzle.

When you look outside of your own opportunity and at the leaders who’s names that come to your mind, do you know what there business opportunity is?  I would venture to guess 90% of the time not, we just know how they are and that they are very successful industry leaders.  With that said, they it appears have branded themselves as leaders, not as part of a company or product.  Hopefully this is beginning to make more sense to you?

Without having a PR staff and a very large budget, what can we do as individuals to brand ourselves?  In today’s world we have several options that we can consider.  The Internet has to be the most obvious choice, and is what I am going to focus on today.  You would not be reading this information if it weren’t for the Internet.  The Internet is in my opinion the most powerful tool that a person has at there disposal today.  Where can you publish an article that literally millions of potential readers can access?

Let’s take a look at several way’s one could band themselves and create a following of people that will look to you for your advise and leadership.

1.  Blogging:  Is a wonderful way to share your ideas and knowledge with potentially
millions of readers.  Blogging gives you the ability to let people know who and
what you are about, and if they want to create a face to face relationship with you
and or your business, if they choose

2.  Video:  Is a way for people to see you and start to become more comfortable
about you, with out you meeting face to face.  There are many different choices
as to where you can post a video for potentially millions of people to see,
YouTube, Viddler are two of the more popular sites.  People are thirsting for
Knowledge on all these sites and you can teach people through the
understanding of their need.

3.  Social Media Sites:  FaceBook; Tweeter, MySpace, these are three of the more
popular sites. Engage people in social conversation on these sites, join groups
that you have an interest in and ones that will help you to learn.  By sharing
your ideas with others you will learn and you will be seen as someone who is
willing to share.  This will help your self branding persona.

4.  Tribe Syndication:  Find several people how are willing to syndicate you’re
Work (Hint All of the Above) by helping each other, your work will be seen by
many more people, which will help to create a social buzz about you and you
will be perceived as a leader!

Here’s the thing if you want to have a Personal Brand you need to let people know who you are and what you stand for.  It is really not that hard, you just need to get out there and do it!  You have way more knowledge to share than you can even realize, you just need to get involved and see what comes out!  If you would like to discuss this topic further, just leave me a comment with your contact information and I will be in touch with you very soon.

Douglas

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